work

Parisian Flavors Reimagined Digitally

Designing a seamless e-commerce website for L’Artisan des Mélanges, enhancing user engagement and promoting sustainably sourced Parisian coffee and tea products

Role

UX/UI Designer

Platforms

Desktop & Mobile Devices

Areas

Branding, Design

Responsibilities

UXR & UX Design

L’Artisan des Mélanges, a Parisian boutique established in 2018, specializes in premium, sustainably sourced coffee and tea. To extend their reach, they sought to develop an e-commerce platform that reflects their commitment to quality and tradition, appealing to both local and global audiences. The project involved comprehensive user and market research to design an intuitive and authentic online shopping experience.

Problem Statement

Coffees & Teas connoisseurs who have a strong appreciation for Parisian culture need to find a way to feel apart of the Parisian culture and ensure to consume qualitative, tasty and sustainably sourced coffees & teas because they experiment frustrations to combine their passion for coffees & teas with their environmental beliefs on a daily basis.

Solution

To resolve the problem this coffee & tea boutique faced I designed an e-commerce website that puts forward and promotes fair-trade, quality sourced, eco-responsible products to ensure our clients they buy from the utmost trustful Coffee & Tea Boutique while making sure to keep an elevated feel of throughout the navigation.

Understanding our Users

Individuals who appreciate gourmet products, prioritize sustainability, and have a deep appreciation for Parisian culture and lifestyle of fine beverages. Customers are usually aged 25-50 and are urban professionals.

Research Findings

Increasing Consumer Awareness of Coffee Origins and Ethics

Consumers seek transparency and ethical sourcing, willing to pay more for responsible brands.

Environmental and Ethical Concerns

There’s a gap between demand and supply of organic coffee, pushing consumers towards sustainable brands.

Cultural Importance of Coffee

Coffee is culturally significant, and consumers increasingly demand ethical sourcing and transparency.

Consumer demand for Transparency and Practices

Consumers increasingly prioritize ethical sourcing and transparency in coffee supply chains, including sustainability efforts and support for growers.

Interviewees' Voices

Jane

"Eco-responsibility is very important to me. I generally buy organic products and support those who contribute to solidarity economy associations. I’d back organizations that properly finance small farms."

John

”It's true that coffee doesn’t have the best carbon footprint overall. So, I try to at least choose organic, and ideally, fair trade.”

Tom

"I like that it’s organic because I feel it guarantees that producers are being paid fairly, which is reassuring."

How might we create an engaging experience for coffee and tea connoisseurs that connects them with Parisian culture while ensuring access to high-quality, sustainably sourced products that align with their environmental values ?

With the new narrowed challenge, I led multiple rounds of Crazy 8s to ideate innovative ideas to bring unique MVP Features. Through the ideation, we got many ideas. and assessing ideas for efficient impact. In order to have the design solution that have the most impact with less efforts, we voted to based on the criterias from the interview research findings.

Colors & Typography

Brand Vision

Brand Logo & Variations

Final Designs

Reflections

Balancing Brand Identity with Usability

One of the biggest challenges was maintaining the essence of a Parisian boutique while ensuring the platform was intuitive and functional. It reinforced the importance of aligning visual aesthetics with a seamless user experience. I learned how to balance storytelling through design while ensuring accessibility for a global audience.

Balancing Brand Identity with Usability

Empathy in Design Through Research

Conducting thorough user and market research gave me a clearer picture of the target audience’s needs and expectations. I realized that empathy is a cornerstone of effective UX/UI design — understanding the “why” behind user behavior directly informed key design decisions.

Empathy in Design Through Research

Sustainability in Focus

The project highlighted the increasing importance of sustainability in consumer decisions. Designing for an eco-conscious brand taught me how to visually communicate values like fair trade and environmental responsibility without overwhelming the user.

Sustainability in Focus

What’s Next?

This project solidified my passion for creating designs that not only solve problems but also tell stories. Moving forward, I aim to explore more projects that challenge me to think critically about user behavior, cultural significance, and the impact of design on brand perception. This journey with Artisan des Mélanges reaffirmed that great design is where function meets emotion, and I’m excited to bring this philosophy into my future work.

What’s Next?

Let’s talk over a warm brew.

julian.khuy@gmail.com